Google Adds JSON-LD Support For Structured Data Markup

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February 8, 2016

Google Adds JSON-LD Support For Structured Data Markup

Now you can use JSON-LD for your structured data markup for products and/or reviews rich snippets in Google. Also make sure to validate your markup, as Google is now enforcing requirements.


Google announced that they now support JSON-LD for structured data markup for reviews and products rich snippets.

JSON-LD, or JavaScript Object Notation for Linked Data, is a method of encoding Linked Data using JSON. Many developers and webmasters prefer using JSON-LD for the markup because of how clean and easy it is to use.

John Mueller, a Google Webmaster Trends analyst, added that Google also “cleaned up some of our application logic.” So now, when Google has specific requirements, they may now enforce it better. The example John gave was “for explicit reviewed item and correct property name values are now enforced.”

John Mueller recommends you test your markup in the Structured Data Testing Tool and/or theSearch Console Structured Data Dashboard to ensure these changes don’t impact your site.

courtesy:- Search Engine Land

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